Email Marketing Definition
All following is some ideas of the email marketing definition.
Email marketing
Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.
Email marketing
Business promotion through the use of email broadcasts. Email marketing takes many forms and has become one of the preferred methods of unscrupulous online marketers resulting in spam. There are laws to protect consumers from spam abuse.
Email marketing
In a similar way to traditional direct mail, email can be used to send messages, promotions and information to members of a mailing list. In comparison to direct mail, it is far cheaper and it is possible to monitor exactly who has received the email, who has opened it and who has gone on to visit your website as a result.
Any email campaign whether it is to your own personal opt-in list, or to a purchased targeted list or to millions of general email addresses is called email marketing. You can also buy opt-in addresses from various email list providers. Although bulk and targeted email sending is not illegal, provide you work within the established guidelines, it is often considered the low end of internet marketing and advertising approaches. Sending to you own opt-in list should be considered a standard marketing program. Email addresses can be collected in a variety of ways including having a place on your web site where people can sign up for a newsletter, offers of specials or updates on the current state of a particular market.
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