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Direct Email Marketing - Direct Email marketing is a method of direct marketing which is using of electronic mail (email) as a means of communicating commercial messages to an audience. Every email sent to a potential or current customer could be considered direct email marketing. Direct Email Marketing is a marketing strategy to promote your product or service through the application of direct email communications. Direct Email Marketing represents the email you send to a customer, a prospect or public.
Key Terms and Concepts of Direct Email Marketing - Share about the main key terms and concepts in direct email marketing such as opt-in, double opt-in, opt-out and email list est.
Advantages and Disadvantages of Direct Email Marketing - Discussion about the advantages and disadvantages of direct email marketing.
Opt-in Email Advertising - Opt-in email advertising, or permission email marketing, is a method of advertising through email whereby the recipient of the advertisement has consented (agreed) to receive it. This method is one of several developed by email marketers to eliminate the disadvantages of direct email marketing and against spam email.
Email Spam - Email spam, known as unsolicited bulk Email, junk mail, or unsolicited commercial email, is the practice of sending unwanted e-mail messages, frequently with commercial content, in large quantities to an indiscriminate set of recipients.
Legal Requirements of Email Marketing - he CAN-SPAM Act of 2003 authorizes a US$11,000 penalty per violation for spamming each individual recipient. Therefore, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the Act.
Email Based Marketing - Email based marketing means different things to different people. Some people see email based marketing as a critical communication link between consumers and the brands they love and trust, others will people see email based marketing as an intrusive marketing tool. Either way, the email based marketing today faces tough competition from the email communication that is now the backbone of our digital lifestyles.
Four Steps Of Email Marketing Planning
1. Define Your Goals - The first part of any direct email marketing campaign should involve planning around the goals of the campaign we expect to achieve. These will probably be in line with the goals of your web site such as sales generated, web traffic, inquiry received est., with direct email marketing campaign being developed as a tool to help you achieve those goals.
2. Develop Email List - Running a successful direct email marketing campaign requires that a business has a genuine opt-in database (opt-in list). This opt-in database, the list of subscribers who have agreed to allow your company to send them (subscribers) emails with marketing messages, is the most valuable asset of a direct email marketing campaign. Email Sign-in Form or Newsletter Subscription Form is the important tools for develop an email list especially opt-in email list.
3. Create an Email / HTML Email - HTML emails are the emails with all things. HTML emails can contain images, different fonts and hyperlinks. HTML email is the use of a subset of HTML to provide formatting and semantic mark-up capabilities in email that are not available with plain text.
4. Report Analysis for the Performance of Email Marketing - Tracking, analysing and optimising is key to growth of your direct email marketing campaign. Email tracking systems generate statistics in a user-friendly manner.
Web-based Email Marketing Services - Web-based email marketing service provider is a company provides email marketing services totally based web interaction with using internet browser. Service provided including create a email sign-up form, provide database to store your email list, provide newsletter template to create your HTML email, sending bulk email, provide various report for your performance analysis, images hosting, auto respond and email survey.
Email Marketing Software - Email marketing software solutions makes it easy for organizations of all sizes to create, send and track professional direct email marketing campaigns that give you an extra edge.
Two types of Email Marketing Software as following;
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