Direct Email Marketing

Direct email marketing is a method of direct marketing which is using of electronic mail (email) as a means of communicating commercial messages to an audience. In other word, every email sent to a potential or current customer could be considered direct email marketing. Direct Email Marketing (Email Direct Marketing) is a marketing strategy to promote your product or service through the application of direct email communications. Direct Email Marketing represents the email you send to a customer, a prospect or public. Direct Email marketing is a tool for building relationships with both existing and potential customers.

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Direct Email Marketing - Direct Email marketing is a method of direct marketing which is using of electronic mail (email) as a means of communicating commercial messages to an audience. Every email sent to a potential or current customer could be considered direct email marketing. Direct Email Marketing is a marketing strategy to promote your product or service through the application of direct email communications. Direct Email Marketing represents the email you send to a customer, a prospect or public.

Key Terms and Concepts of Direct Email Marketing - Share about the main key terms and concepts in direct email marketing such as opt-in, double opt-in, opt-out and email list est.

Advantages and Disadvantages of Direct Email Marketing - Discussion about the advantages and disadvantages of direct email marketing.

Opt-in Email Advertising - Opt-in email advertising, or permission email marketing, is a method of advertising through email whereby the recipient of the advertisement has consented (agreed) to receive it. This method is one of several developed by email marketers to eliminate the disadvantages of direct email marketing and against spam email.

Email Spam - Email spam, known as unsolicited bulk Email, junk mail, or unsolicited commercial email, is the practice of sending unwanted e-mail messages, frequently with commercial content, in large quantities to an indiscriminate set of recipients.

Legal Requirements of Email Marketing - he CAN-SPAM Act of 2003 authorizes a US$11,000 penalty per violation for spamming each individual recipient. Therefore, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the Act.

Email Based Marketing - Email based marketing means different things to different people. Some people see email based marketing as a critical communication link between consumers and the brands they love and trust, others will people see email based marketing as an intrusive marketing tool. Either way, the email based marketing today faces tough competition from the email communication that is now the backbone of our digital lifestyles.

Four Steps Of Email Marketing Planning

1. Define Your Goals - The first part of any direct email marketing campaign should involve planning around the goals of the campaign we expect to achieve. These will probably be in line with the goals of your web site such as sales generated, web traffic, inquiry received est., with direct email marketing campaign being developed as a tool to help you achieve those goals.

2. Develop Email List - Running a successful direct email marketing campaign requires that a business has a genuine opt-in database (opt-in list). This opt-in database, the list of subscribers who have agreed to allow your company to send them (subscribers) emails with marketing messages, is the most valuable asset of a direct email marketing campaign. Email Sign-in Form or Newsletter Subscription Form is the important tools for develop an email list especially opt-in email list.

3. Create an Email / HTML Email - HTML emails are the emails with all things. HTML emails can contain images, different fonts and hyperlinks. HTML email is the use of a subset of HTML to provide formatting and semantic mark-up capabilities in email that are not available with plain text.

4. Report Analysis for the Performance of Email Marketing - Tracking, analysing and optimising is key to growth of your direct email marketing campaign. Email tracking systems generate statistics in a user-friendly manner.

Web-based Email Marketing Services - Web-based email marketing service provider is a company provides email marketing services totally based web interaction with using internet browser. Service provided including create a email sign-up form, provide database to store your email list, provide newsletter template to create your HTML email, sending bulk email, provide various report for your performance analysis, images hosting, auto respond and email survey.

Email Marketing Software - Email marketing software solutions makes it easy for organizations of all sizes to create, send and track professional direct email marketing campaigns that give you an extra edge.

Two types of Email Marketing Software as following;

1. Professional Email Marketing Software


2. Free Email Marketing Software

Email Marketing

Email Marketing

What is email marketing?

Email marketing simply put is the use of Email (Electronic Mail) for marketing. It is a form of direct marketing strategy whereby a marketer or advertiser communicates information to current or potential customers. Email marketing is one of the oldest online marketing strategies that successful entrepreneurs employ in acquiring and retaining customers for their businesses. Email marketing, has been and will continue to be for a long while, an effective marketing tool.

There are different types of Emails and marketers send them for different reasons. For example advertising messages inserted as footnotes in ordinary emails. You find a lot of such short advertisements you in emails sent to you by friends especially those using free services like Yahoo, Hotmail etc. Many corporate organizations also add little advertisements as auto-signatures to their corporate emails.

Email Marketing Strategies

The various types of Emails and their goals can be easily classified as follows:

1. Direct Email – This involves sending a promotional message to customers or prospects. For example, an announcement of special sales.

2. Retention Email – These are emails meant to retain and encourage customers loyalty. They usually take the form of regular emails and are popularly refer to as newsletters. A newsletter even though it may carry promotional messages focuses on providing value to the recipient in the form of valuable information or entertainment. Its main goal is to establish a long-term relationship between the entrepreneur and the recipient.

3. Rented Email List – Sometimes, online marketers rent other peoples email list for their advertisement. For example, an entrepreneur who is just starting can put his advertisement in another online marketers Newsletter in other to reach a wider audience than he could possibly do by starting his own newsletter. There are many well established online marketers that sell advertisement space in their newsletter to other entrepreneurs.Emails composed and sent with the purpose of establishing, fostering, retaining or encouraging customer loyalty or patronage.

In several corporate organizations, email marketing is preferred to orthodox marketing tools such as Direct Mailing, Print Newsletter and Placing of advertisements in subscription magazines and newspapers. The reason for the preference is not far-fetched.

Benefits of Email Marketing

1. It provides an entrepreneur the ability to communicate with a large audience at a relatively low cost.

2. The entrepreneur has the opportunity to communicate specific details to a targeted audience.

3. The delivery time is short.

4. The effect or performance of the email marketing campaign can easily be tracked.

5. Unlike a website that requires the audience to visit, Email marketing delivers the message to the audience.

6. More than half of internet users spend more time checking their Emails than any other activity online.

7. It affords the entrepreneur the opportunity to interact with potential customers. Messages can be structured in such a way that upon request by a potential customer, a predetermined series of responses are delivered automatically to the potential customer.

Opt-In Email Marketing System

The Opt-In Email Marketing System provides ready solution for each of those hurdles listed above while retaining all the benefits of a traditional Email Marketing System.

Opt-In Email Marketing is a system whereby potential email recipients are requested to give permission that commercial emails should be forwarded to them from an online marketer. The email recipients will be requested via an opt-in form (squeeze webpage) to voluntarily fill in their names and email address in order to be added to the mail list of the online marketer. Once such request is made via the opt-in form, a confirmation link will be sent in an email to the email address filled into the opt-in form. The email will request that the recipient confirm that he or she requested to be added to the email list. If the confirmation link is not clicked by the recipient, no further emails will be sent to that particular email address. However, if the confirmation link is click, then the recipient will be added to the marketer’s email list for future correspondence.

The Opt-In Email Marketing System eliminates the issue of your emails being considered SPAM. Also, the Opt-In Email Marketing System ensures that each email sent to customers have embedded an unsubscribe link that will enable the recipient unsubscribe from the mail list. I recommend that you use an Opt-In Email Marketing System provided by a reputable company like Aweber or Getresponse. Even though the service will cost you money, it is better than getting involved in a lawsuit for unsolicited email.

Two Quick Tips For Your Email Marketing Campaign Startup

To avoid getting your Email Marketing Campaign classified as crappy because of poor design or message, get a reliable professional copy-writer to design each email message. He will ensure that the design and content of the email message is professionally done. That will reduce to the barest minimum the risk of your Marketing Emails being deleted without being read by the recipients.

Secondly, get the service of a reliable firm like Aweber or GetResponse to handle the delivery and tracking of your email marketing campaign. They will ensure that your email marketing campaign will be based on Opt-In Email Marketing System.